I help destinations and tourism businesses improve accessibility, communication and visitor experiences through consulting, content and lived experiences.
Inclusive Tourism Consulting
I work with destinations, tourism businesses, and visitor-facing organisations to improve accessibility, inclusion, and clarity of information across physical experiences and digital platforms.
My consultancy work includes on-site assessments, user testing, and practical recommendations grounded in lived experience and industry best practice. Deliverables range from internal accessibility reports and action plans to guidance on universal design, website content structure, and visitor communication.
The goal is not perfection, but measurable improvement that helps more people plan, visit, and participate with confidence.
Content & Destination Storytelling
I produce commissioned written and visual content for destinations, tourism boards, cruise lines, and visitor attractions, based on first-hand experience and structured testing on location.
This includes website-ready destination content, accessibility-focused visitor information, and editorial features produced on assignment. All content is created for professional publication and tailored to the client’s audience, brand voice, and communication goals.
Photography is integrated as part of the storytelling, providing practical, authentic imagery that supports planning and expectation management.
Speaking & Professional Training
I deliver talks and professional presentations on inclusive tourism, accessibility, and visitor experience design for industry audiences.
My talks clarify what accessibility and inclusion mean in practice, who benefits, and why inclusive thinking is both good business and good visitor experience. I focus on realistic ways organisations can improve communication, confidence, and accessibility over time.
I also offer motivational talks for companies and organisations, drawing on solo travel and lived experience of disability to explore perceived courage, uncertainty, resilience, and personal growth in both professional and personal contexts.
Engagements range from keynote presentations and conferences to in-house sessions for tourism organisations and destination partners.
Trusted by tourism boards and travel brands
Selected recent projects
Queenstown, New Zealand
Queenstown – Where Accessibility Meets Adventure in New Zealand’s South Island.
Northland Region, New Zealand
Accessible Northland – Stories, Spirit, and Scenery in New Zealand’s Far North.
Behind the content
I’m Adele Heidenreich, an inclusive tourism consultant working with destinations and visitor-facing companies to improve accessibility, inclusion, and the quality of visitor information.
I bring together lived experience, on-site testing, and professional analysis to help destinations, hotels, cruise lines, attractions, and tourism organisations communicate more clearly and create experiences that work for a wider range of visitors.
Having visited more than 70 countries and lived on four continents, I approach each project with a practical, solution-focused perspective grounded in real-world use.
As a traveller who uses crutches, accessibility is an everyday reality. That perspective informs everything I do, from how experiences are evaluated to how information is structured and presented.
Let’s work together
If you are looking to improve accessibility, strengthen visitor communication, or commission professional content for your destination or company, I would be happy to hear from you. Get in touch to discuss your needs and explore how we can work together to help your services reach more travelers.
Adele Heidenreich
Founder – Inclusive Tourism Consultant & Writer
Member of the Norwegian Association of Journalists
Email: heidenreich.ea@gmail.com
© 2024 EA Heidenreich – Adele Heidenreich, Oslo, Norway
EA Heidenreich 